Ruth’s Sociology Resources Blog

I thought we’d got beyond heavily gendered assumptions but I’ve just discovered that Sixt Car Rental (a fairly large, mainstream care hire company) offer a “Sixt Ladies Card” which allows ladies to

“Profit from your partner’s corporate rate.”

There doesn’t seem to be an equivalent ‘Gentlemen’s Card’ which speaks volumes about who is expected to be the one with the corporate job and is just another one of those little things that add to the reinforcement of assumptions of women’s lack of economic independence.